Senior Partner, Gain Theory
Andrew is a senior marketing effectiveness practitioner with 16yrs experience at the intersect of data, advanced analytics, technology and consulting. He has led multi-region marketing effectiveness programs across Aviation, Consumer Electronics, Retail, Pharma, Alcoholic Beverages, FMCG, Travel, Retail Banking and Fund Management. For several years he also delivered independent long-term financial forecasts to the board of a major European revolving credit provider.
As a client lead at Gain Theory, Andrew spearheads the delivery of various marketing effectiveness solutions for clients in over 20 countries. He is also active in operations roles within Gain Theory EMEA spanning global client delivery strategy & implementation, resourcing, mentorship and recruitment.
Prior to Gain Theory, Andrew was the UK Head of Data and Analytics at Starcom MediaVest Group, responsible for the UK team who specialized in the delivery of MMM analytics, digital attribution, data visualization and agency integration.