Managing Consultant, Data2Decisions
Andrew has spent over 20 years using econometric modelling to show clients what is driving their business and how they can drive more profitable growth from their marketing budgets. He has experience across a wide range of different sectors and currently leads a team at marketing effectiveness consultancy Data2Decisions. Previously he was at Havas Media Group, Mindshare, Ogilvy & Mather and he started out at BMP DDB. He has contributed to seven winning IPA Effectiveness Awards.