Senior Director, MarketCast
Having worked in the research industry for more than twenty years, Chris brings a wealth of experience to the table. Understanding consumer behaviour and marketing effectiveness has been a central focus of Chris’s career since day one, working with and for some of the biggest names in entertainment and retail (BBC, Boots, Disney, Ikea, QVC, M&S, NBC Universal, Sky, Sony Pictures, Virgin Media). In his current role as Senior Director at MarketCast, Chris works with leading broadcast, film and entertainment brands from across the globe to optimise campaign performance. Prior to joining MarketCast Chris led the BBC’s Brand Insight team, responsible for all of the corporation’s brand and marketing effectiveness studies.