Director, Brightblue Consulting
Jamie Gascoigne is a Director at Brightblue Consulting, where he leads projects to grow the performance of businesses through predictive modelling across all major industry sectors. Before joining Brightblue, Jamie founded and built up Sky’s internal Market Mix Modelling team, measuring effectiveness and providing optimisation recommendations for over €0.5bn of advertising investment per annum across Europe. Previously he has also provided analytical consultancy for clients at the Dentsu Aegis and Publicis Groupe networks. Jamie holds a PhD in Econometrics from Sheffield University.