Managing Partner, Head of Business Science, MediaCom
Jane joined MediaCom in 2001 as a graduate in the Business Science team. Over the past 19 years she has worked her way up to head up the UK team, whose team of 45 measures the effectiveness of £650m worth of media spend annually. Jane’s role is to help MediaCom’s clients spend their media budgets most effectively using a variety of techniques such as marketing mix modelling, brand health modelling and attribution.
She has worked with a wide range of brands in her career to date including Direct Line Group, RBS, Boots, Sky, Tesco, IKEA, GSK, E.ON. Jane has also worked on three research projects for Thinkbox over the last 9 years, including the most recent work ‘Demand Generation’.
In 2008 Jane was one of Media Week’s 30 under 30.