Lead Data Strategist, Imagination
Zhao leads the data and insights team at Imagination. He sets up strategic development of data analytics and measurement models around connected brand experiences for the company and clients globally; including Jaguar Land Rover, Ford, MasterCard and Canon. With an academic background in computing science and working as a creative strategist in his early career, he understands how to connect the data and the worlds of marketing and creative. Working with business, technical and creative teams, Zhao is a unique data storyteller who helps brands create unique experiences via actionable insights.