Categories and special prizes

The 2022 IPA Effectiveness Awards marks the introduction of four categories - single, regional or global market and not-for-profit.

Categories

The 2022 IPA Effectiveness Awards marks the introduction of four categories. All entries will need to sit within one of four categories:

Single Market: Defined as one country

Regional Market: Defined as multiple countries or a geographical region (eg. South East Asia)

Global Market: Defined as representing more than one region.

Not-for-profit: Client's business must be Government, Charity or other not-for-profit

Entries will be judged against existing Awards criteria and standards, rather than against other entries within the category. All prizes will be awarded based on the merit of the entry, regardless of category. The judges reserve the right to change the category, should they believe alternative is more appropriate. Entrants will be notified if this is the case.

The UK Market does not need to be featured to make a case eligible, the IPA Effectiveness Awards are a global initiative celebrating communications activity across the globe.

Special prizes

All entries are eligible for a Gold, Silver or Bronze award, and there are no categories that restrict entries. The Grand Prix is awarded to the Gold-winning paper that is considered the most outstanding by the judges.

The judges also award special prizes in the following areas:

Best New Learning (The Channon Prize)

Awarded by the Industry panel (see judges section below), this prize rewards the best contribution to new learning in terms of insight, deployment, ideas and/or measurement and evaluation.

President’s Prize for Behavioural Change

Awarded to the entry which best demonstrates an innovative marketing approach that accelerates significant behavioural change.

Best Demonstration of Purpose (For-Profit)

Awarded to the paper which best proves and demonstrates brand-led effective social or environmental activity.

Best Demonstration of Purpose (Not-For-Profit)

Awarded to the paper which best proves and demonstrates brand-led effective social or environmental activity.

Best Dedication to Effectiveness (The Broadbent Prize)

The Industry panel will award this prize to the client company that has consistently demonstrated its commitment to effectiveness and evaluation.

Best B2B

Awarded to the best paper demonstrating business-to-business marketing effectiveness.

Best Small Budget

Awarded to the best paper with a total marketing communications budget under £2.5million.

Grand Prix

Awarded to the single best paper from among the Gold-winning awards.

Effectiveness Company of the Year Prize

This prize will go to the organisation that accumulates the largest number of points from at least two papers in any one year of the Effectiveness Awards.

Global Effectiveness Network of the Year

Awarded to the best agency network that has had at least two winning papers from at least two countries

Please download entry pack for further information
Last updated 16 November 2021