Brand Finance Global Forum 2019

This year, the annual Brand Finance Global Forum will focus on Understanding the Value of Geographic Branding. Hosted at The Royal Automobile Club in London, we will unwrap the issues which affect brands as they aim to leverage their geographic location for commercial success.

Brand Finance Global Forum 2019

Geographic branding can come in many forms, from well-known Protected Designation of Origin brands such as Parmigiano Reggiano and Champagne, to brands which evoke an immediate sense of national identity such as British Airways and Deutsche Bank, and even business clusters like the Silicon Valley tech ecosystem.

Join our guest speakers from brands such as Ferrari, Harrods and Marriott to explore how geographic branding can impact brand value, attract customers, and influence key stakeholders.

Please book your ticket via Brand Finance.