The Gift of Collaboration Between Digital Media Owners and Agencies

Exclusive insights from the IPA’s Autumn Digital Media Owners Survey

How can media owners and agencies collaborate for better results? Join us to hear exclusive insights from the IPA’s Autumn Digital Media Owners Survey and understand how they impact agency collaboration. Learn proven techniques used by companies such as Meta, Publicis and Channel 4 to have better conversations with brands.

Reserve your free ticket


In this interactive workshop digital media owners and agencies will become stronger allies and better understand the value of building long-term partnerships with each other.

Introduced by IPA’s DMG Chair Amy Lawrence and delivered by True & North’s founder David Clayton, we will unpack and simplify the behaviours that govern successful client interactions, empowering your teams to have more impactful engagements.

Key takeaways

  • Hear from the industry’s best & brightest on the most effective strategies to improve media owner-agency relationships.
  • Learn proven tools like Empathy Mapping & Anchor Questions to elevate the role you play in your client's world.
  • Fuel more strategic rigour, creativity and innovation into your engagements.

Location and Time

IPA, 44 Belgrave Square, London SW1X 8QS, 6 December, 4:30pm - 6:30pm


4.30pm Introduction: Exclusive Insights from the Autumn Digital Media Owners Survey

  • David Clayton, Founder, True & North
  • Amy Lawrence, Digital Partner – UK & Global, EssenceMediacom & Chair of the IPA Digital Marketing Group

4.45pm Fireside chat with industry leaders

  • Nadine Young, CEO, Starcom 
  • Dominic Williams, CRO, MailMetroMedia

5.15pm Workshop, introducing Empathy-mapping & Anchor Questions

  • David Clayton, Founder, True & North

5.50pm Audience Q&A

6:00pm Drinks, canapes & networking

6.30pm Close

About True & North

At True & North, we’re proud to have helped fantastic businesses such as Meta, GroupM, Captify and Channel 4 embrace a Client-Centric culture. 

About David Clayton, CEO & FOUNDER

David Clayton started his career tending bars in South Beach, Miami and the Hamptons, where client-centricity is crucial. He went on to lead commercial teams at The Guardian, selling partnerships to the likes of Google, IDEO, Vodafone and the United Nations and the Guardian Media Academy, the brand’s first foray into training.

In 2011, David founded True & North – with one question: “How can we give busy people the tools to master their client relationships?”

When he is not delivering Workshops across the Globe David is hunting for the best beaches to take his board out for a surf.


Last updated 14 November 2023