This is a full day, interactive workshop taught across six modules to deepen your understanding of your client’s business. From finding out what drives their decisions to spotting business opportunities, from proving your value to your client to understanding what their shareholders want. You’ll learn to think how your client thinks and use the knowledge to identify business growth opportunities.
Senior people within the agency who are keen to improve their practical business skills and gain a better understanding of how clients operate.
The day will include case studies and breakout sessions or practical work at the end of each session. So that you can fully participate in the course you will be required to undertake a small amount of pre-work.
Where possible we will use actual client companies for some of the case studies.