Advanced Certificate

Gain a solid grounding in media communications and channel planning.

Take advantage of the experience of more senior advertising and marketing figures as they share their best practice approach to developing communication strategy and plans.

Sign up to our interest list to be notified when bookings open for the 2021 intake.

Sign up to our interest list

 

Who is the qualification for

For those with between four to nine years experience in developing and planning communication strategies for clients and brands.

What are the benefits?

  • Enhance your understanding of an ever more complex media world and develop skills that will see commercial rewards.
  • Understand what you should be evaluating and why and gain access to an online evaluation framework.
  • Learn the key stages of developing a successful communication strategy.
  • Explore integration models and discuss how you can put then into practice.
  • Find out how to maximise the effectiveness of your communication plan through best practice principles.

View the full Advanced Certificate syllabus.

How the learning is delivered and assessed

  • Approximately 45 hours of online learning, which is divided into five modules taking place over seven months.
  • After each module, there will be an assessment. These assessments will take the form of either coursework or a multiple choice exam.
  • The scores from each assessment contribute equally toward the candidate’s final qualification grade.
  • As a closed learning qualification, learning will be opened on the intake commencement date detailed below. 

Price

  • Members: £1000 + VAT
  • Non-Members: £2000 + VAT  

2020 Intake Dates

2020 commencement: Monday 10 February

  • Module 1 Deadline: Friday 20 March
  • Module 2 Deadline: Friday 1 May
  • Module 3 Deadline: Friday 12 June
  • Module 4 Deadline: Friday 24 July
  • Module 5 Deadline: Friday 4 September

View IPA Advanced Certificate Policies


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For me, the real value of the course was the ongoing effect it has had on my own learning path and my confidence. I can’t tell you the number of client meetings or catch-ups with colleagues where I have been able to speak with real confidence or pepper the conversation with anecdotes and facts taken from my course.