Advanced Certificate

An exclusive opportunity for mid-level practitioners to take advantage of the experience of more senior advertising and marketing figures as they share their best practice approach to developing communication strategy and plans. Over 45 hours of online learning you’ll gain a solid grounding in media communications and channel planning through practical and recent case studies.

Who is the qualification for?

Designed to help employees with between 4-9 years experience who are involved in developing and planning communication strategies for clients and brands. The Advanced Certificate will help you expand your knowledge of the industry through expert teaching by top industry professionals.

What are the benefits?

  • Enhance your understanding of an ever more complex media world and develop skills that will see commercial rewards.
  • Understand what you should be evaluating and why and gain access to an online evaluation framework.
  • Drawing from influential and industry-leading content, learn the key stages of developing a successful communication strategy.
  • Explore integration models and discuss how you can put then into practice.
  • Find out how to maximise the effectivity of your communication plan through best practice principles.

View the full Advanced Certificate syllabus.

How the learning is delivered and assessed

  • The course will take approximately 45 hours of online learning, which is divided into 5 modules taking place over 7 months.
  • After each module, there will be an assessment. These assessments will take the form of either coursework or a multiple choice exam.
  • The scores from each assessment contribute equally toward the candidate’s final qualification grade.

2020 intake:

The 2020 intake bookings will open later in the year but you can register your interest here. 2020 intake dates will be shared here as soon as they are confirmed by the IPA. 

View IPA Advanced Certificate Policies


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For me, the real value of the course was the ongoing effect it has had on my own learning path and my confidence. I can’t tell you the number of client meetings or catch-ups with colleagues where I have been able to speak with real confidence or pepper the conversation with anecdotes and facts taken from my course