Advanced Certificate

Gain a solid grounding in media communications and channel planning.

An exclusive opportunity for mid-level practitioners to take advantage of the experience of more senior advertising and marketing figures as they share their best practice approach to developing communication strategy and plans. Over 45 hours of online learning you’ll gain a solid grounding in media communications and channel planning through practical and recent case studies.

Who is the qualification for

Designed to help employees with between 4-9 years experience who are involved in developing and planning communication strategies for clients and brands. The Advanced Certificate will help you expand your knowledge of the industry through expert teaching by top industry professionals.

What are the benefits?

  • Enhance your understanding of an ever more complex media world and develop skills that will see commercial rewards.
  • Understand what you should be evaluating and why and gain access to an online evaluation framework.
  • Drawing from influential and industry-leading content, learn the key stages of developing a successful communication strategy.
  • Explore integration models and discuss how you can put then into practice.
  • Find out how to maximise the effectivity of your communication plan through best practice principles.

View the full Advanced Certificate syllabus.

How the learning is delivered and assessed

  • The course will take approximately 45 hours of online learning, which is divided into 5 modules taking place over 7 months.
  • After each module, there will be an assessment. These assessments will take the form of either coursework or a multiple choice exam.
  • The scores from each assessment contribute equally toward the candidate’s final qualification grade.
  • As a closed learning qualification, learning will be opened on the intake commencement date detailed below. 

2020 intake

The 2020 qualification intake is now open for bookings. There is an early-bird discount available for all member and non-member bookings until 13 January, 5pm. Bookings must be completed by this date to qualify for the early booking discount. 

  • Member Early-Bird price: £900 + VAT
  • Non-Member Early-Bird price: £1,800 + VAT  


2020 commencement: Monday 10 February

  • Module 1 Deadline: Friday 20 March
  • Module 2 Deadline: Friday 1 May
  • Module 3 Deadline: Friday 12 June
  • Module 4 Deadline: Friday 24 July
  • Module 5 Deadline: Friday 4 September

View IPA Advanced Certificate Policies

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For me, the real value of the course was the ongoing effect it has had on my own learning path and my confidence. I can’t tell you the number of client meetings or catch-ups with colleagues where I have been able to speak with real confidence or pepper the conversation with anecdotes and facts taken from my course.