A learned skill like leadership is often overlooked in the creative business and people are thrust into leadership positions with no guidance on how to lead. This very practical workshop describes the different styles of leadership and the essential training you need to put them into practice.
Anyone who has been told to 'demonstrate leadership' and who would really like to do it effectively. We will send you a copy of "Shackleton’s Way" prior to the course - if you haven't read it already - which offers excellent lessons in leadership.
The workshop is all about providing “agency leaders” with a proper understanding of day-to-day leadership skills. So it starts by explaining the difference between “management” and “leadership” which leads into the skills you need to lead your agency:
The workshop concludes with a case study so you can test new skills in likely scenarios.
Gwyn has worked in advertising and media agencies for 28 years and has been tutoring for 20 of these – agencies and their clients. She cares passionately that training contributes to the individual and the business so strives constantly to make sure that the learning is embedded, behaviour is changed and there are business results. She has been involved in CPD since its inception in 1999. She is the author of the IPA online Evaluating Training modules and winner of various training effectiveness awards.
Her work as Chair of the IPA Training Forum, an Assessor on the IPA Gold panel, manning the Foundation Certificate help desk, and as part of the team training mentors for the One2One mentor, scheme keeps her close to the issues that matter to agencies. She is part of a team that has just produced three more online resources ‘How to run effective appraisals’, ‘How to Plan a Training Programme’, and 'How to have the Best Welcomes'. She is lucky enough to have been made an Honorary Fellow of the IPA.