Behavioural Economics

This one-day workshop will explain and illustrate the two guiding questions and nine principles of behavioural economics.

Behavioural Economics

Course content

Behavioural Economics is the study of what actually drives consumer behaviour.  Sometimes seemingly, irrelevant factors strongly influence the choices we make.  By better understanding these forces, we can help positively (and ethically) influence a brand's health.

This one-day workshop will explain and illustrate the two guiding questions and nine principles of behavioural economics. The workshop then facilitates the brainstorming of potential applications of each of the key principles to the delegate’s brands. Thus, everyone who attends will not only gain a theoretical understanding of behavioural economics, but more importantly, will walk away with tangible applications to their brands.

Key learning outtakes

  • An understanding of the key principles of behavioural economics (including its strengths & weaknesses)
  • Some tangible applications of these principles to their own brands (that they can develop and share with their clients)

Suitable for Account Managers, Account Directors, Planners, and Creatives who will benefit from knowing more about the power of behavioural economics in driving behaviour towards a brand.

Contact sonja@ipa.co.uk for more information.

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Last updated 12 March 2019