Business Leadership

Commencing in October 2019, an eight-part Business Leadership Programme drawing on the knowledge and experience of leading figures from across the breadth of the industry.

Who is the course for?

For board level people in communication agencies of all disciplines.

What are the benefits?

  • The programme focuses on the key skills you need to run your agency’s business.
  • The course draws on the knowledge and experience of leading figures from across the breadth of the industry.
  • The eight sessions will help you build your skills across all the facets of strong leadership.
  • The programme includes a special panel session with industry luminaries on what they wish they'd know when they started out.
  • An optional MIPA assignment based on the content of the course will merit successful individuals with 3 stars.

Content

Sessions include:

An Introductory session

Leading yourself + leading others

Having a voice in the boardroom

Creating value in your business and maximising revenue

Commercial Creativity: Backing ideas with business

How tech will affect the workforce, public policy and our roles in the future

What I wish I'd known when I started out

 


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