IPA Leadership Course

Commencing in October 2019, an eight-part Leadership Programme drawing on the knowledge and experience of leading figures from across the breadth of the industry.

Who is the course for?

For board level people in communication agencies of all disciplines.

What are the benefits?

  • The programme focuses on the key skills you need to run your agency’s business.
  • The course draws on the knowledge and experience of leading figures from across the breadth of the industry.
  • The eight sessions will help you build your skills across all the facets of strong leadership.
  • The programme includes a special panel session with industry luminaries on what they wish they'd know when they started out.
  • An optional MIPA assignment based on the content of the course will merit successful individuals with 3 stars.

Content

Sessions include:

  • Weds 2nd October - Introductory drinks hosted by Course Chair
  • Weds 16th October - Effective Leadership: Demonstrating a return on your client’s investment
  • Weds 6th November - Transformational Leadership: Leading yourself and leading others
  • Weds 13th November - Creative Leadership: Building a Creative culture
  • Weds 27th November - C Suite Leadership: Having a voice in the boardroom
  • Weds 15th January - Commercial Leadership: Creating value in your business and maximising revenue
  • Weds 29th January - Innovation Leadership: Backing new ideas/brands with business
  • Weds 12th February - Today’s Leadership: How Brexit has affected the workforce, public policy, our roles and responsibilities.
  • Weds 26th February - What I wish I’d known when I started out (panel session).

 


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