IPA Leadership Course

Eight-part Leadership Programme drawing on the knowledge and experience of leading figures from across the breadth of the industry

Commencing in October 2020, an eight-part Leadership Programme drawing on the knowledge and experience of leading figures from across the breadth of the industry.

Who is the course for?

For board-level people in communication agencies of all disciplines.

What are the benefits?

  • The programme focuses on the key skills you need to run your agency’s business.
  • The course draws on the knowledge and experience of leading figures from across the breadth of the industry.
  • The eight sessions will help you build your skills across all the facets of strong leadership.
  • The programme includes a special panel session with industry luminaries on what they wish they'd know when they started out.
  • An optional MIPA assignment based on the content of the course will merit successful individuals with 3 stars.

Content

Sessions include:

Our current Leadership Programme is running on Wednesdays from October 2019 - February 2020.

  • 7 October 2020 - Introductory drinks hosted by Course Chair.
  • 21 October 2020 - Effective Leadership: Demonstrating a return on your client’s investment.
  • 4 November 2020 - Transformational Leadership: Leading yourself and leading others.
  • 18 November 2020 - Creative Leadership: Building a Creative culture.
  • 2 December 2020 - C Suite Leadership: Having a voice in the boardroom.
  • 13 January 2021 - Commercial Leadership: Creating value in your business and maximising revenue.
  • 27 January 2021 - Innovation Leadership: Backing new ideas/brands with business.
  • 10 February 2021 - Today’s Leadership: How Brexit has affected the workforce, public policy, our roles and responsibilities.
  • 24 February 2021 - What I wish I’d known when I started out (panel session).

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