Commercial Certificate (Australia)

Build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.

Created for advertising and marketing practitioners by the IPA Finance Business Group and localised for the Australian market by The Communications Council.

COVID-19 Free Learning Scheme

Due to popular demand for online learning during the outbreak of COVID-19, the Commercial Certificate will be available free of charge to non members for the month of April 2020 only. Access will expire on 1 May 2020. Please ensure you familiarise yourself with our COVID-19 Free Learning Scheme Terms and Conditions before making your booking.

If you are not based in Australia, please visit Commercial Certificate.

Who is this qualification for?

As an essential qualification applicable to all agency staff, especially for anyone in a client-facing role who is keen to develop their commercial acumen. 

What are the benefits?

  • Gain a full understanding of the roles, responsibilities and processes in the finance department.
  • Get to grips with KPI’s and fee payment structures.
  • Understand by example the financial processes within different agency departments including media specific issues.
  • Discover a new found confidence when negotiating or complying with the terms of a contract
  • Build better relationship with your clients by understanding the financial terminology they use.


How is the learning delivered and assessed?

  • IPA members can access this qualification free of charge at any time. There is no completion deadline unless one is set by your employer.
  • Non members must complete this qualification by 31 December of their intake year.
  • 10-hours of online learning accessible through the IPA website on any device, or via the IPA Learning app
  • Examined via a 30-minute multiple-choice online exam.

Candidates who achieve a pass grade of 75% in the final exam will be awarded a digital certificate of completion and 1 MIPA star towards personal accreditation.


View the IPA Commercial Certificate Policies applicable to all bookings.

For more information email

Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.