Commercial Certificate

Build better client relations, negotiate more effectively, and understand how best to maximise the link between creativity and profitability.

Created for advertising and marketing practitioners by the IPA Finance Business Group and localised for the Australian market by the Advertising Council Australia.

Who is this qualification for?

As an essential qualification applicable to all agency staff, especially for anyone in a client-facing role who is keen to develop their commercial acumen. 

If you are not based in Australia, please visit Commercial Certificate.

What are the benefits?

  • Gain a full understanding of the roles, responsibilities and processes in the finance department.
  • Get to grips with KPI’s and fee payment structures.
  • Understand by example the financial processes within different agency departments including media specific issues.
  • Discover a new found confidence when negotiating or complying with the terms of a contract
  • Build better relationship with your clients by understanding the financial terminology they use.

How is the learning delivered and assessed?

  • IPA members can access this qualification free of charge at any time. There is no completion deadline unless one is set by your employer.
  • Non members must complete this qualification by 31 December of their intake year.
  • 10-hours of online learning accessible through the IPA website on any device, or via the IPA Learning app
  • Examined via a 30-minute multiple-choice online exam.

Candidates who achieve a pass grade of 75% in the final exam will be awarded a digital certificate of completion and 1 MIPA star towards personal accreditation.


  • Members: Free
  • Non-Members: £250

View the IPA Commercial Certificate Policies applicable to all bookings.

For more information email

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