CPD Gold Workshop

This workshop benefits anyone involved throughout the year in preparing and submitting for CPD Accreditation who is aiming at winning Gold. A good submission takes time so an element of dedication is required. Please note, senior management involvement in CPD has become an explicit requirement of Gold so their participation would be welcomed. Prior to attendance the tutor will also ask the group questions in order to tailor the material to the needs of the attendees.

Learning Objective

To give help, advice, and practice to anyone involved in preparing and submitting for IPA CPD Gold Accreditation.

Benefit of Attending

You'll understand what makes an agency Gold and the benefits and practice writing down how your agency hits the 11 criteria, telling the story well. Vitally, you’ll appreciate the need to prove your CPD activity met its learning and business objectives. So you’ll know whether to bother submitting and what actions you now need to take.

Key Content

  • How to tell your CPD success stories effectively.
  • Exercises to get you thinking about good things you’ve done against each of the 11 criteria and how to express that.
  • Evaluating your training, including guidance on metrics that help.
  • Thinking about what makes you special/proud.
  • The Gold judging process.
  • Frequently asked questions.
  • Your plan for the months ahead including how we can help.

Gwyn March, IPA CPD Consultant

Gwyn has worked in advertising and media agencies for 28 years, and has been tutoring for 20 of these – agencies and their clients. She cares passionately that training contributes to the individual and the business so strives constantly to make sure that the learning is embedded, behaviour is changed and there are business results. She has been involved in CPD since its inception in 1999.
She is the author of the IPA online Evaluating Training modules and winner of various training effectiveness awards.
Her work as Chair of the IPA Training Forum, an Assessor on the IPA Gold panel, manning the Foundation Certificate help desk, and as part of the team training mentors for the One2One mentor scheme keeps her close to the issues that matter to agencies. She is part of a team which has just produced three more online resources ‘How to run effective appraisals’, ‘How to Plan a Training Programme’, and 'How to have the Best Welcomes'. She is lucky enough to have been made an Honorary Fellow of the IPA.


For more information please contact rebecca.joyce@ipa.co.uk or gwynmarch@ipa.co.uk

Last updated 21 January 2022