Data Literacy Skills

Online webinar on 1 May 2020, providing the knowledge and skills to question providers on the provenance of their data.

We live in a world obsessed with data, we rely on it for all aspects of our lives. But not all data is created equal. Sometimes it can be deceiving and contain unknown biases that will significantly affect interpretation and application.

COVID-19 Free Learning Scheme

The IPA has decided to temporarily suspend fees for its entire suite of courses, qualifications and exams for IPA member agencies, their employees and IPA personal members until 2 October 2020. Please ensure you familiarise yourself with our COVID-19 Free Learning Scheme Terms and Conditions before making your booking.

This is an online webinar.

Too often we fail to hold data providers to account by blindly trusting what we are told. While, at the same time, undervaluing our own industry’s gold standard currency data.

We will provide the knowledge and skills to question providers on the provenance of their data, to understand how to spot bogus or unrepresentative data and how to develop a healthy level of data scepticism.

We will highlight and explain some of the commonest interpretation mistakes so they can be avoided.

Who is the webinar for?

Anyone who deals with data on a regular basis and wants to increase their confidence to ask providers the right questions and ensure all datasets used by an agency are trusted.

What are the benefits?

  • Understand what ‘bad data’ looks like.
  • Confidence to ask the right provenance questions of providers.
  • How to spot and avoid common data interpretation / presentation mistakes.

Content

  • Why is data literacy important?
  • Understanding the importance of design in data sourcing.
  • Review common interpretation mistakes.

Your Tutor 

Graeme Griffiths, Head of Research, IPA

For more information please email pippa@ipa.co.uk 

Last updated 30 April 2020