Develop a rigorous approach to campaign evaluation with the IPA Eff Test Certificate.
The Eff Test is currently undergoing redevelopment.
IPA members and individuals on the MIPA Pathway can continue to access the online learning free of charge until 27 March.
You can register your interest to be notified when the updated Eff Test launches in Summer 2020.Sign up to our interest list
For candidates based outside of the UK. If you are based in the UK, please visit Eff Test (UK).
Primarily aimed at mid-level planners, account handlers and brand managers.
But, anyone involved in strategic development and the evaluation of effective creative work across all disciplines – be it agency or client-side - will find this course invaluable.
Completing the Eff Test will allow you to:
The IPA Eff Test Certificate Policies are applicable to all exam bookings.
For more information, please email firstname.lastname@example.org
Part of the reason I took the qualification is that it is recognised by many agencies across the globe, and holding the qualification would help boost my career. I encourage anyone in the industry to take it; it arms you with so much knowledge on the effectiveness of advertising that you can use to help bring success to your agency and clients. The learning was really comprehensive and I often refer back to my notes and apply things I have learnt to my day-to-day job in media.