Develop a rigorous approach to campaign evaluation with the IPA Eff Test Certificate.
The Eff Test is currently undergoing redevelopment.
IPA members and individuals on the MIPA Pathway can continue to access the online learning free of charge until 27 March.
You can register your interest to be notified when the updated Eff Test launches in Summer 2020.Sign up to our interest list
For candidates in the UK. If you are based outside of the UK, please visit Eff Test (Global).
Primarily aimed at mid-level planners, account handlers and brand managers.
But, anyone involved in strategic development and the evaluation of effective creative work across all disciplines – be it agency or client-side - will find this course invaluable.
Completing the Eff Test will allow you to:
The IPA Eff Test Certificate Policies are applicable to all exam bookings.
For more information, please email firstname.lastname@example.org
Taking the Eff Test has added rigour to all of the things that I took for granted around measuring the effectiveness of our work. It also inspired me to try new techniques and implement best practice. As a champion for effectiveness and effectiveness awards entries across my agency group, this has been invaluable. It has given me knowledge, tools and techniques that I can ingrain throughout our business and culture.