Master the basics of Digital Performance Marketing and get your career off to a great start with this brand new certificate.
You’ll cover the key disciplines in digital marketing including SEO and Paid Search and develop the skills you need to plan and implement successful digital marketing campaigns. To reflect the pace at which digital is changing, the learning content is continuously reviewed.
For individuals based outside of the UK. If you are based in the UK, please view Digital Performance Certificate.
Specially designed for junior practitioners working in the communications industry. You may be in your first year within a digital agency or specialist department. It’s also ideal for more experienced individuals looking to add knowledge of digital to their existing skillset.
The 10 hours of learning is delivered across 5 modules that can be completed at your own pace, in your own time. Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.
A mandatory, multiple choice self-test, available in the online learning, must be passed before the exam date.
This assessment can be re-attempted as needed until you achieve a 75% pass grade. If the candidate does not pass this assessment by the exam date, the final exam will not be accessible to them and they must follow deferral or cancellation policy.
The qualification is then assessed via a formal 70-minute online exam at a set date and time, 105-minutes in non-English speaking countries. Candidates must answer 12 short-form essay questions.
The pass grade for the final exam is 50%. Candidates who pass the exam will be awarded a digital certificate of completion.
For more information email firstname.lastname@example.org.