For campaigns to really work, it’s essential to make thorough evaluation part of the mix. The Eff Test Certificate will help you develop a greater understanding and a more forensic, critical thinking approach to evaluation. By the end of the qualification, candidates will be able to design upfront, a measurement programme to evaluate fully their communications strategy; have the ability to evaluate rigorously the impact of that campaign (at multiple levels) - without falling into some classic traps of misinterpretation; and be equipped to write up an effectiveness paper.
For individuals outside of the UK. If you are based in the UK, please visit Eff Test.
The Eff Test is primarily aimed at mid-level planners, account handlers and brand managers, but anyone involved in strategic development and the evaluation of effective creative work across all disciplines – be it agency or client side - will find this course invaluable.
Read the IPA Eff Test Certificate Policies applicable to exam bookings.
Please note: the Eff Test online learning will be unavailable April through to June 2020 whilst we update the course content and platform. Candidates without extenuating circumstances will be unable to defer from the previous to the new version of the Eff Test.
Part of the reason I took the qualification is that it is recognised by many agencies across the globe, and holding the qualification would help boost my career. I encourage anyone in the industry to take it; it arms you with so much knowledge on the effectiveness of advertising that you can use to help bring success to your agency and clients. The learning was really comprehensive and I often refer back to my notes and apply things I have learnt to my day-to-day job in media.