For campaigns to really work, it’s essential to make thorough evaluation part of the mix. The Global Eff Test Certificate offers a solid grounding in understanding and measuring advertising effectiveness. In just 35 hours of online learning you’ll develop a better awareness and more forensic critical thinking approach to the evaluation of campaigns.
Designed for individuals based outside of the UK and Ireland and primarily aimed at mid-level planners, account handlers and brand managers. But anyone involved in strategic development and the evaluation of effective creative work across all disciplines – be it agency or client side - will find this course invaluable.
If you are based in the UK or Ireland, please view Eff Test.
The Eff Test Certificate consists of 35 hours of online learning delivered across 13 modules which you can complete at your own pace in your own time.
Candidates can access and download the learning through the IPA website on any device, or via the IPA Learning app.
This qualification is assessed via a formal 2-hour online exam, 3 hours in non-English speaking countries – it includes multiple choice, mathematical and short-form essay questions.
Candidates should allow 2-3 months of study prior to sitting an exam.
The pass grade for the final exam is 50%. Candidates who pass will be awarded a digital certificate of completion and 3 MIPA stars towards personal accreditation.
For more information, or if you're unsure whether we are running an online exam in your country, email firstname.lastname@example.org, we’re here to help you as much as we can.
Part of the reason I took the qualification is that it is recognised by many agencies across the globe, and holding the qualification would help boost my career. I encourage anyone in the industry to take it; it arms you with so much knowledge on the effectiveness of advertising that you can use to help bring success to your agency and clients. The learning was really comprehensive and I often refer back to my notes and apply things I have learnt to my day-to-day job in media.