Foundation Certificate (Global)

Specifically designed for candidates based outside of the UK.

Kick start your career in advertising with this award-winning, internationally recognized qualification.

The Foundation Certificate (Global) 2020 learning will be offline until 28 January whilst we update content and platform.

If you are booked for an exam, you will be notified when the learning becomes available.

Who is this qualification for?

Individuals based outside of the UK with less than a year's experience in an advertising, marketing or communications role.

If you are based in the UK, please visit Foundation Certificate (UK).

From recent graduates in their first year to young professionals just starting out or people entering the industry from another profession. 

What are the benefits?

  • Instead of taking years to gain an essential overview of all areas of advertising – this course will take you on a journey through the entire brand communication process in just 30 hours.
  • Gain an appreciation of the creative process, from fostering creativity in your everyday environment to understanding the invaluable role of media.
  • Discover the importance of effectiveness to the industry and the development of theories such as those from Les Binet and Peter Field.
  • Build on your knowledge of the client and agency roles and the marketing tools available to today’s marketers and agencies while understanding how to perform your role with confidence and expertise
  • Join the 12,000 people who have taken the qualification since 2003
View the full Foundation Certificate syllabus.


How the learning is delivered and assessed

  • This qualification is delivered via 30 hours of online learning, delivered in 7 modules which can be accessed and downloaded when it suits you on any browser or device, or via the IPA Learning app.
  • Gwyn March is the dedicated tutor for this qualification, available to answer candidate’s queries right up until their exam date.
  • This qualification is assessed via a formal 2-hour online exam, 3-hours for non-native English speakers based in non-English speaking countries.
  • Candidates will need to answer five short-form essay questions. The passing grade for the final exam is 50%. Candidates who pass will be awarded a digital certificate of completion and 2 MIPA stars towards personal accreditation.

2020 online exam dates

  • 27 April 2020
  • 29 June 2020
  • 28 September 2020

For more information, or if you're unsure whether we are running an online exam in your country, email - we’re here to help you as much as we can.

View (Global) Foundation Certificate Policies


Non-Members: £500 + VAT

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