Building and maintaining a good relationship with your client is crucial in the advertising business. So this course delves into the nature of the relationship in great depth, to help you understand what your client is looking for and gives you the tools you need to maintain continuity, strengthen the bond and always make your client look good.
The IPA has decided to temporarily suspend fees for its entire suite of courses, qualifications and exams for IPA member agencies, their employees and IPA personal members until 2 October 2020. Please ensure you familiarise yourself with our COVID-19 Free Learning Scheme Terms and Conditions before making your booking. Please note on courses of limited capacity such as this, the IPA is limiting a maximum of 2 employees from each IPA member agency.
This course will run online via zoom
The half day course is aimed at account executives, account managers and account directors in any type of communication-orientated agency including; advertising, CRM, digital, social media, PR or promotional.
The workshop is fast paced and highly interactive with lots of exercises and opportunities for people to share their experiences.
The Trainer, Paul Phillips, will also provide a one-hour video session on ‘Keeping your focus in these challenging times’ on Tuesday 19 May, 10am - 11am
Thanks to technology we find ourselves constantly butterflying between tasks and devices in a state of ‘continuous partial attention’. This has only been exacerbated by the constant updates we seek on COVID-19. This session is rooted in the science of how the brain works and why phones make us distracted and will offer lots of practical advice on how we can keep our focus and work more efficiently.
Ogilvy - Graduate trainee to Board Director (13 years)
FCB San Francisco - Senior Vice President (4 years)
VCCP - Partner (14 years)
In October 2017, Paul decided to step away from agency life and is now running training for clients and agencies.
For more information please email: firstname.lastname@example.org
Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them.