Everything you need to know about inspiring, nurturing, evaluating and protecting great creative work.
A practical course for anyone who cares about getting to great work and who wants to understand how to make it happen. Given by a CCO and a CSO who know from experience exactly what it takes.
The nine behaviours of successful creatives.
Embracing your own creativity.
The importance of a creative culture.
What exactly does it mean?
How can I build one?
The principles of a great brief.
How to write one.
Heart over head.
Strategically sound.
Right place, right time.
The idea is 80% of it. And so is the production!
The dos and don’ts of creative feedback.
The psychology of keeping creatives motivated.
How to build trust.
Selling vs buying.
This course will run in person at the IPA on Wednesday, 1 October, 9.30am - 5pm.
Hi, I’m Mick Mahoney. M Creative Industries is the culmination of 30+ years experience in the Advertising & Communications Industry. In those 30 years, I’ve won over 150 major industry awards from shows across the world. Including a Cannes Grand Prix and a One Show Best in Show.
As well as multiple Lions, Pencils, and Arrows. I’ve been a Cannes Lion film judge, D&AD Black Pencil judge, and Chairman of the D&AD film jury. I also created one of the ads that Sir John Hegarty cited as ‘The five ads that defined BBH’.
As a creative director, I’ve run seven of the UK’s top 10 most valuable brands, and a number of the world’s most valuable brands. I’ve CCO’d thre of the most successful network agencies in the UK. And been included in Campaign’s list of top creative directors at each of them. I’ve also set up and run my own brand consultancy. Successfully selling it.
I am now a best-selling author, creative coach, and creative consultant, endlessly curious and passionate about the power that creativity has to make positive change. And constantly looking for ways to make it happen through my books, talks, workshops, and consultancy.
I am an experienced, inspirational speaker who has given keynote speeches or run training events in the UK and internationally, virtual or in-person, for many clients including Adidas, Google, M&S, Lego, BBC, Ovo, Tommy Hilfiger, Weetabix, HCA Healthcare, Shell, Manolo Blahnik, TK Maxx, Investec, Intuit, Boston Consulting Group and BT.
I have recently done keynote talks at conferences/away days in the UK, USA, Hong Kong, Turkey, Denmark, Germany, Iceland, Australia and New Zealand.
I have also run affiliated training for industry bodies like IPA, APG and Marketing Society; and paid masterclasses for The Guardian.
I am also a visiting lecturer in creativity at seven UK/international universities, including University of Creative Arts, Regents University, American International University in London, John Cabot University (Rome), Brighton University, Oxford University, Falmouth University & Edinburgh Napier University.
I have done both TEDx and TED main stage talks.
Former CSO of Dentsu, Ogilvy & W+K London.
Founded agency ‘Harbour’ – sold/exited.
Independent strategy consultant.
I co-authored my first book in 2021 called The Creative Nudge with my business partner, Mick Mahoney. It is about how to use creativity to create a better business and a better life. Based on behavioural science, it is a practical, inspirational journey in how to overcome the sociological and biological barriers to doing new things.