Who is the course for?
For board-level individuals in communication agencies of all disciplines.
What are the benefits?
- The programme focuses on the key skills you need to run your agency’s business.
- The course draws on the knowledge and experience of leading figures from across the breadth of the industry.
- The nine sessions will help you build your skills across all the facets of strong leadership.
- The programme's final session features a special panel session with industry luminaries on "What they wish they'd know when they started out".
- An optional MIPA assignment based on the content of the course will merit successful individuals with 3 stars.
Content
Sessions include:
Our current Leadership Programme is running on Tuesday evenings from March 2021 - May 2021.
- 16 March 2021 - Leadership in turbulent times (introductory drinks hosted by Course Chair).
- 23 March 2021 - Effective Leadership: Demonstrating a return on your client’s investment.
- 30 March 2021 - Transformational Leadership: Leading yourself and leading others.
BREAK
- 13 April 2021 - Creative Leadership: Building a Creative culture.
- 20 April 2021 - C-Suite Leadership: Having a voice in the boardroom.
- 27 April 2021 - Commercial Leadership: Creating value in your business and maximising revenue.
BREAK
- 11 May 2021 - Innovation Leadership: Backing new ideas/brands with business.
- 18 May 2021 - Today’s Leadership: How leaders can create a great place to work.
- 25 May 2021 - What I wish I’d known when I started out (panel session).
You can read past Leadership course assignments that have achieved a Distinction on the IPA's Blog.
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