Leadership Course

Nine-part Leadership Programme drawing on the knowledge and experience of leading figures from across the breadth of the industry

Commencing in March 2021, a nine-part Leadership Programme drawing on the knowledge and experience of leading figures from across the breadth of the industry.

Who is the course for?

For board-level individuals in communication agencies of all disciplines.

What are the benefits?

  • The programme focuses on the key skills you need to run your agency’s business.
  • The course draws on the knowledge and experience of leading figures from across the breadth of the industry.
  • The nine sessions will help you build your skills across all the facets of strong leadership.
  • The programme's final session features a special panel session with industry luminaries on "What they wish they'd know when they started out".
  • An optional MIPA assignment based on the content of the course will merit successful individuals with 3 stars.

Content

Sessions include:

Our current Leadership Programme is running on Tuesday evenings from March 2021 - May 2021.

  • 16 March 2021 - Leadership in turbulent times (introductory drinks hosted by Course Chair).
  • 23 March 2021 - Effective Leadership: Demonstrating a return on your client’s investment.
  • 30 March 2021 - Transformational Leadership: Leading yourself and leading others.

BREAK

  • 13 April 2021 - Creative Leadership: Building a Creative culture.
  • 20 April 2021 - C-Suite Leadership: Having a voice in the boardroom.
  • 27 April 2021 - Commercial Leadership: Creating value in your business and maximising revenue.

BREAK

  • 11 May 2021 - Innovation Leadership: Backing new ideas/brands with business.
  • 18 May 2021 - Today’s Leadership: How leaders can create a great place to work.
  • 25 May 2021 - What I wish I’d known when I started out (panel session).

You can read past Leadership course assignments that have achieved a Distinction on the IPA's Blog


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