Managing People in an Emotionally Intelligent Way

Develop the skills and confidence to get the best out of colleagues, clients and suppliers.

This qualification will help you develop the skills and confidence to get the best out of colleagues, clients and suppliers so that they will want to work with you and feel motivated to do their best for you. You’ll discover leadership, listening and negotiating tactics that will help you gain the respect of everyone you come into contact with.

Register your interest

Thank you for your interest in this course. This is now sold out. Please enter your details to be added to the waiting list and for news for another Managing People course. 

COVID-19 Free Learning Scheme

The IPA has decided to temporarily suspend fees for its entire suite of courses, qualifications and exams for IPA member agencies, their employees and IPA personal members until 2 October 2020. Please ensure you familiarise yourself with our COVID-19 Free Learning Scheme Terms and Conditions before making your booking.  Please note on courses of limited capacity such as this, the IPA is limiting a maximum of 2 employees from each IPA member agency. 

This course will run online

The trainer will run this course via three morning zoom sessions, each lasting 2 hours on the following dates:

Monday 7 September - 2pm-4pm

Wednesday 9 September - 2pm-4pm

Friday 11 September - 2pm-4pm

Who is this qualification for?

Managers who are keen to gain the respect of a team they are in charge of, employees joining a team for the first time or suppliers who would like to develop long term relationships with their clients.

What are the benefits?

  • Discover leadership qualities you can adopt straight away.
  • Learn how to actively listen
  • Gain authority and motivate through appropriate delegation and managing expectations.
  • Improve your briefing strategy
  • Run meetings to get results
  • Learn principled negotiation including negotiating with the difficult
  • Use everyday inspiration and motivational feedback to develop your team
  • Learn how to handle difficult conversations


During the six hour session we’ll discuss why it is important to develop emotional intelligence in the advertising business. You’ll learn the principles of 'How to win friends and influence people' including other lessons from the greats and we’ll help you develop a strategy to be the person everyone wants to work with.

How is the learning delivered?

Delegates will be required to do some pre-work prior to the qualification beginning.

CPD: 6 hours

Your Tutor

Gwyn March

For more information please email [email protected]

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Last updated 21 January 2022