This course looks at the key skills in negotiation and how to forge better agreements more successfully.
Course content
Only by our people fully understanding our clients business and asking the right questions, rather than answering the wrong ones can we hope to create initiatives to build our client’s businesses, brands and reputations and put clients business back on top of the agenda.
Objectives
To give delegates confidence in asking more questions and the confidence in the power of curiosity. To appreciate why clients love nothing more than an agency caring about their business. We want every delegate to walk away with a vigour and mission to know more about their clients business.
Suitable for Account Handlers and Junior Planners with 2-5 years’ experience. People who are brilliant at execution and may well have a good rapport with clients but are struggling to go beyond a good relationship and are becoming frustrated that they are not seen by clients as trusted business partners.
Contact sonja@ipa.co.uk for more information.
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