Social media is an integral part of our lives and has become the primary source for news, entertainment and connectivity. If brands are to use social media successfully they need to listen, understand and adapt, because social media is always on people’s terms. On this course you’ll quickly discover that social media is much more than Instagram posts and videos on a newsfeed. We’ll explore the creative opportunities that are out there and see what’s possible and what’s not as well as understand what works and what doesn’t.
This course is for anyone involved in creating and executing ideas for clients or brands on social media.
We’ll explore and use functions to connect brands with people and engage them to participate.
We’ll start with a deep dive into "playbooks" from Google, Snapchat and Facebook.
Then you’ll get to conceptualise, articulate, develop and launch ideas that resonate with people across platforms like Twitch, Reddit, Kik, Wishbone, and various messengers.
You'll learn how to write and build a chat bot.
This course is energetic and highly interactive. There are lots of opportunities to explore creative ideas and get valuable feedback.
For more information please email learning@ipa.co.uk
Please note: if you are taking one of our courses or qualifications through your employer or educational establishment, we may need to share your information - including your course or qualification results - with them. For further details about how we treat your personal data, please see our privacy policy.