Social Media for Design and Advertising

If brands are to use social media successfully they need to listen, understand and adapt, because social media is always on people’s terms. On this course you’ll quickly discover that social media is much more than Instagram posts and videos on a newsfeed. We’ll explore the creative opportunities that are out there and see what’s possible and what’s not, as well as understand what works and what doesn’t.

Who is this qualification for?

This course is for anyone involved in creating and executing ideas for clients or brands on social media.

What are the benefits?

• Learn the principles of how to approach ideation for social media
• Review the creative opportunities across a range of platforms
• Understand how to assess if a concept works
• Develop your own ideas into executions and test in real-time
• Present your ideas and receive feedback from both your group and the facilitator

Course content

We’ll explore and use functions to connect brands with people and engage them to participate.

We’ll start with a deep dive into "playbooks" from Google, Snapchat and Facebook.

Then you’ll get to conceptualise, articulate, develop and launch ideas that resonate with people across platforms like Twitch, Reddit, Kik, Wishbone, and various messengers.

You'll learn how to write and build a chat bot.

How is the learning delivered?

This course is energetic and highly interactive. There are lots of opportunities to explore creative ideas and get valuable feedback.

Your Tutor

Bo Hellberg

For more information please email learning@ipa.co.uk

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