Storytelling and Making Complex Arguments Buyable

How to construct a clear argument that is easy to buy for all types of audiences.

Using a unique and simple methodology for constructing an argument so that it’s clear to understand and easy to ‘buy’ for all types of audiences.

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COVID-19 Free Learning Scheme

The IPA has decided to temporarily suspend fees for its entire suite of courses, qualifications and exams for IPA member agencies, their employees and IPA personal members until 2 October 2020. Please ensure you familiarise yourself with our COVID-19 Free Learning Scheme Terms and Conditions before making your booking.  Please note on courses of limited capacity such as this, the IPA is limiting a maximum of 2 employees from each IPA member agency. 

This is running online in two sessions: 28 April and 5 May, 9.30am-11am

Course content

Clients and agencies often have to present complex ideas. These may be creative ideas, strategic and comms ideas or detailed analysis. Often the focus is lost and teams lose sight of the argument and fail to present it in the most compelling way.
This often results in missed opportunities and clients and agencies not being convinced of each other’s points of view or the merits of their ideas and proposals.

Objectives

To instill in delegates the skills to be able to utilise our unique, clear and simple methodology for constructing an argument so that it’s clear to understand and easy to ‘buy’ for all types of audiences.

Suitable for

This course is particularly helpful for those in all types of agency, account handlers, planners and data analysts or marketing department brand managers who are involved in having to convince client and agency colleagues of their proposals and arguments.

Tutor

Paul Burns

Last updated 21 September 2020