Strategic Bootcamp

One day workshop about understanding what strategy really is.

Strategic Bootcamp is a one day workshop about giving waffle its marching orders and understanding what strategy really is.

Who is the course for?

Anyone who works in strategy, most obviously account handlers and planners, from any kind of agency. But anyone, whatever their specialism, who appreciates the importance of strategy will benefit from this one day course. Industry newcomers are advised to wait until they’re a year in to get the most out of it.  


Strategy is actually very simple. We’ll de-mystify its sometimes rarefied and forbidding aura, and put it in layman’s terms. You’ll benefit from something that’s real and practical that you can use every single day and feel comfortable discussing with your peers or your CEO.

The one day course is action-packed, interactive and creative. You’ll learn by listening, but also by doing, thinking and debating. Before the course you’ll be asked to do some preparation. Pick a piece of communication (any channel, any medium) and work out what you think the strategy is. We’ll discuss everyone’s example as a group and by sharing, learn from each other.

At the end of the course you’ll:

  1. Understand what strategy really is and isn’t.
  2. Have a simple set of tools you can use to develop a great strategy for your client, whatever the media channel (or channels).

Course dates

  • Belfast and London November 2020 

Course time

  • 9.30am - 5.30pm

Your Tutor

Neil Quick


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