Take Control Of Your Briefs

How to improve takings briefs from clients and writing briefs for creatives.

The course is specially designed for Account Handlers who would like to improve at both takings briefs from clients and writing briefs for creatives.

COVID-19 Free Learning Scheme

The IPA has decided to temporarily suspend fees for its entire suite of courses, qualifications and exams for IPA member agencies, their employees and IPA personal members until 2 October 2020. Please ensure you familiarise yourself with our COVID-19 Free Learning Scheme Terms and Conditions before making your booking.  Please note on courses of limited capacity such as this, the IPA is limiting a maximum of 2 employees from each IPA member agency. 

Course content

The aim of this training is to enable the delegates to be able to handle themselves at a client briefing, and in doing so, putting together a better creative brief, avoiding unnecessary rebriefs.


To give delegates a structure to help them ask the right questions and making the brief truly inspirational.

Suitable for

Account handlers up to account directors.


Tish Mousell

Tish Mousell has worked at a variety of leading agencies starting in Media at DDB, and then into Account Handling at McCann-Erickson and Publicis on blue-chip clients including L’Oreal, Coca-Cola and United Distillers. She has led internal motivation and training programmes everywhere she has worked before fully focusing on training consulting. With twenty five years industry experience, Tish offers a uniquely effective way to instill confidence and belief into anyone that they can be a great presenter.

Last updated 21 January 2022