The Fundamentals of Branding

Who is the course for?

Designed for those with up to two years’ experience in the industry.

Candidates who have recently taken or are currently working towards completing the Foundation Certificate may find this course an interesting companion piece of learning which contextualises the role of agencies by looking more deeply at their output.

Content

This one day course teaches junior practitioners to think more purposefully about how communication and advertising works. By reviewing the philosophies, models of thinking and methodologies of the past, they will be encouraged to reflect on how those schools of thought can be applied or evolved to maximise their glorious digitised future.

The speakers include:

• Nick Vale, Global Head of Creative Strategy, Wavemaker
• Victoria Buchanan, Executive Creative Director at Tribal Worldwide
• Paul Feldwick, Executive Coach
• Oliver Feldwick, Head of Innovation, Partner, The&Partnership
• Patrick Collister, Coach, Creative Matters

Delegates will:

• get a better understanding of the history of our industry; what is applicable now; what has changed and what hasn’t.
• have access to useful case-studies.
• gain insight into the power of creativity.
• be empowered to discuss bigger issues with clients from an informed position with supporting evidence.

The session will end with networking over drinks.

How the course will be assessed

Delegates will complete pre-work for the course and an optional marked essay after the course based on the learnings during the day. If they do well in this essay they will receive a MIPA star.

Don't believe us on how valuable this workshop will be? Read Campaign's article on the importance of the course and how the past can shape the future.

Next course date

November 2020

Your tutor

Merry Baskin

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