The Fundamentals Of Branding

One day course for junior practitioners to think more purposefully about how communication and advertising works

Back by popular demand, this one day course teaches junior practitioners to think more purposefully about how communication and advertising works.

Who is the course for?

Designed for those with up to two years’ experience in the industry.

Candidates who have recently taken or are currently working towards completing the Foundation Certificate may find this course an interesting companion piece of learning which contextualises the role of agencies by looking more deeply at their output.

What are the benefits?

Delegates will leave gaining:

  • A better understanding of the history of our industry; what is applicable now; what has changed and what hasn’t.
  • Have access to useful case-studies,
  • Insight into the power of creativity
  • Be empowered to discuss bigger issues with clients from an informed position with supporting evidence
  • An optional MIPA assignment based on the content of the course will merit successful individuals with 1 MIPA Star
  • Don't believe us on how valuable this workshop will be? Read Campaign's article on the importance of the course and how the past can shape the future.

Content?

This one day course teaches junior practitioners to think more purposefully about how communication and advertising works. By reviewing the philosophies, models of thinking and methodologies of the past, they will be encouraged to reflect on how those schools of thought can be applied or evolved to maximise their glorious digitised future.

The speakers include Paul Feldwick, Oliver Feldwick and Merry Baskin.

The session will end with networking over drinks.

Course dates

We currently do not have an upcoming date for this course, please email pippa@ipa.co.uk to be added to the interest list.

Your tutor

Merry Baskin

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