Back by popular demand, this one day course teaches junior practitioners to think more purposefully about how communication and advertising works.
Designed for those with up to two years’ experience in the industry.
Candidates who have recently taken or are currently working towards completing the Foundation Certificate may find this course an interesting companion piece of learning which contextualises the role of agencies by looking more deeply at their output.
This one day course teaches junior practitioners to think more purposefully about how communication and advertising works. By reviewing the philosophies, models of thinking and methodologies of the past, they will be encouraged to reflect on how those schools of thought can be applied or evolved to maximise their glorious digitised future.
The speakers include Paul Feldwick, Oliver Feldwick and Merry Baskin.
Delegates will leave gaining:
The session will end with networking over drinks.
Delegates will complete pre-work for the course and an optional marked essay after the course based on the learnings during the day. If they do well in this essay they will receive a MIPA star.
Don't believe us on how valuable this workshop will be? Read Campaign's article on the importance of the course and how the past can shape the future.