Build your leadership dream team

10X the development of your leadership team

In difficult economic circumstances it is even more important that our senior leadership teams can create an environment where their own and their clients’ businesses can thrive.

As IPA President and Vice Chairman of VCCP Partnership Julian Douglas set out in his recent President’s address, it’s time ‘to turbo boost the very best of what we do’ … ‘sooner, bigger and bolder’. We need to take advantage of these unique economic times and show how advertising can spark significant growth.

To do this, our senior leadership teams must understand business and speak the language of the boardroom; have a deep understanding of how advertising works and the role of brands in business growth; and know how to lead our agency teams and client business, develop world class talent and encourage diversity throughout our businesses.

This is where the IPA can help. We have developed a suite of programmes for senior practitioners to develop these skills, which will in turn provide your agency with a leadership dream team.

Build your leadership dream team

  • Excellence in Business: MBA Essentials, in partnership with LSE
    Offering invaluable business, financial, strategic and leadership skills from the world-leading business school. 
  • Excellence in Brands: IPA Excellence Diploma
    The only piece of learning in our industry dedicated to brands and how they grow businesses.
  • Excellence in Leadership: IPA Excellence in Leadership
    How to lead an agency: your teams, your output, your business performance and the effectiveness of your work.
Agency heads give their best leadership advice

Agency heads give their best leadership advice

From cutting out micromanagement, to overcoming loneliness at the top, to not defaulting to the HIPPOs; we’ve asked a selection of leading agency heads for their top business leadership advice and for their sources of inspiration.

Excellence in Business: MBA Essentials, in partnership with LSE

Excellence in Business: MBA Essentials, in partnership with LSE

The LSE MBA Essentials Online Certificate course will deepen your knowledge of the core pillars of business: strategy, finance, and people, guided by thought leaders and LSE experts. With a 15% discount for IPA members.

Excellence in Brands: IPA Excellence Diploma in Brands

Excellence in Brands: IPA Excellence Diploma in Brands

Dubbed the ‘MBA of Brands’ by former delegates this is the only qualification in our industry that combines classic brand and advertising thinking with leading-edge innovation and technology to create leaders more confident in what their agencies and brands can bring to business.

Excellence in Leadership: IPA Excellence Diploma in Leadership

Excellence in Leadership: IPA Excellence Diploma in Leadership

This ‘all rounder’ programme teaches leaders how to lead themselves, lead others, run an effective business, demonstrate that to clients and live in a thriving diverse culture.

Discount details

If you book a place on MBA Essentials, you can receive a 15% discount on either the IPA Excellence Diploma in Brands or the IPA Excellence Diploma in Leadership. If you book a place on IPA Excellence Diploma in Brands, you can get a 15% discount on IPA Excellence Diploma in Leadership or vice versa.