In difficult economic circumstances it is even more important that our senior leadership teams can create an environment where their own and their clients’ businesses can thrive.
As IPA President and Vice Chairman of VCCP Partnership Julian Douglas set out in his recent President’s address, it’s time ‘to turbo boost the very best of what we do’ … ‘sooner, bigger and bolder’. We need to take advantage of these unique economic times and show how advertising can spark significant growth.
To do this, our senior leadership teams must understand business and speak the language of the boardroom; have a deep understanding of how advertising works and the role of brands in business growth; and know how to lead our agency teams and client business, develop world class talent and encourage diversity throughout our businesses.
From cutting out micromanagement, to overcoming loneliness at the top, to not defaulting to the HIPPOs; we’ve asked a selection of leading agency heads for their top business leadership advice and for their sources of inspiration.
The LSE MBA Essentials Online Certificate course will deepen your knowledge of the core pillars of business: strategy, finance, and people, guided by thought leaders and LSE experts. With a 15% discount for IPA members.
Dubbed the ‘MBA of Brands’ by former delegates this is the only qualification in our industry that combines classic brand and advertising thinking with leading-edge innovation and technology to create leaders more confident in what their agencies and brands can bring to business.
This ‘all rounder’ programme teaches leaders how to lead themselves, lead others, run an effective business, demonstrate that to clients and live in a thriving diverse culture.
If you book a place on MBA Essentials, you can receive a 15% discount on either the IPA Excellence Diploma in Brands or the IPA Excellence Diploma in Leadership. If you book a place on IPA Excellence Diploma in Brands, you can get a 15% discount on IPA Excellence Diploma in Leadership or vice versa.