Agencies across the UK are to get practical advice on how to build a stronger effectiveness culture.
A series of events in May and June will demonstrate how to track your organisation’s effectiveness using our Marketing Effectiveness Culture Monitor, and how to prepare for IPA Effectiveness Accreditation in 2023.
The roadshow will be led by a core team of Janet Hull OBE, the IPA’s Director of Marketing Strategy, and Effectiveness Measurement Consultant Nick Milne.
Developed by the IPA and supported by ISBA, the Marketing Effectiveness Culture Monitor is the first industry benchmark of the obstacles agencies face in adding business value through greater effectiveness.
Attendees will complete the Monitor beforehand and get tailored feedback from Nick on their results.
We will also outline steps to improve the agency’s Monitor results and take action ahead of the IPA Effectiveness Accreditation process in 2023.
IPA Effectiveness Accreditation is an endorsement that your agency culture is dedicated to business effectiveness. It can turn what you already do into a competitive advantage for attracting clients and talent.
The Effectiveness Culture Roadshow kicks off in Edinburgh on May 17, before heading to Manchester, Newcastle, Birmingham, Bristol, Belfast, and London.
Tickets will be priced at £90 per agency for up to six people.