Take the commonly held belief that long-term brand building can’t be done online, and our compelling new evidence that says it can. Just one of the findings that proves organic brand growth is best driven by consistent, long-term investment, especially in tough times.
Join the global initiative championing effectiveness marketing and gain access to new research and evidence into how brand advertising builds businesses via our quarterly newsletter.
Sign up to the EffWorks Global newsletterOrlando Wood reveals an early preview of his latest research describing the features of successful online video campaigns, in a follow-up to the hugely successful Lemon.
We have revisited the successful 2019 study and have new data from the global FT panel on attitudes on marketing decision making for 2021 and beyond. David Buttle and Enzo Diliberto reveal the report highlights.
Les Binet, Head of Effectiveness at adam&eveDDB, demonstrates that a brand's share of search queries can help forecast its long-term future market share, and be influenced by advertising.
Effectiveness Measurement Consultant Nick Milne reveals exclusive IPA research on how we can segment customer experience and its importance to generating of brand value and growth.
We have provided you with a selection of compelling EffWorks Global 2020 conference sessions but you can catch up with all the videos and/or presentation decks at your own leisure.
In a year of turmoil, EffWorks Global 2020 provides a steadying hand: new evidence based on peer-reviewed research, best practice IPA Effectiveness case studies and reflections on their wider implications, learnings from the past re-imagined for the future. We’re encouraged by the growing number of CMOs who are joining our Leadership Group to steer the agenda and make us useful and fit for purpose in helping navigate post-Covid recovery.