Kiel Petersen

IPA Effectiveness Leadership Group

Global Director, Customer Value Creation, E2E Commercial Planning and On Trade CoE (VP), Diageo

Kiel Petersen is the Global Marketing Effectiveness Director at Diageo Plc. In this role, he is responsible for the design and implementation of a marketing effectiveness agenda that is driving a deep cultural shift in how marketing is used to drive business performance at Diageo. This shift is being driven through a combination of cutting edge technology and analytics, and a major capability building programme across 50 countries. Before joining Diageo, Kiel was working with McKinsey & Company, primarily on Sales and Marketing topics in the Retail & Consumer Goods sectors.

Last updated 07 December 2023