Former Head of Planning, Insight & Effectiveness – Brand & Marketing, Virgin Media O2
Ruth has significant experience in consumer & SMB marketing having held leadership roles at large complex companies like BP, Barclays and now the newly formed Virgin Media O2. She loves joining the dots and is passionate about using insights and data to tell a story and set the strategic direction for organisations. In her role as Head of Planning, Insight & Effectiveness, she’s on a mission to drive both short and long-term growth through her curiosity to understand and test the links between marketing, brand and business outcomes.