Christophe Castagnéra

IPA Effectiveness Leadership Group

Head of Strategy, Imagination Middle East

As Head of Strategy, Christophe works in a strategic role which connects the business, measurement, digital and marketing teams at Imagination. His focus is on creating connected brand experiences across clients including Vodafone, Jaguar Land Rover, Rolls-Royce and G.H. Mumm. After studies in the UK and France, Christophe started his career at Citroën Automobiles in 1998, working as a Market Analyst. Upon joining Imagination in 2005, Christophe initially worked within a client services role. In 2015 he took on the newly created role of Head of Connected Experience for the Global Automotive team. Following the success of this role and the rapid growth of the strategy, measurement and digital team within Automotive, the role was adopted across the business in 2017 to cover all Imagination clients and drive Imagination's Business Strategy.

Last updated 07 December 2023