Head of Media, Effectiveness and Performance, ISBA
Clare O’Brien is ISBA's Head of Effectiveness and Performance. Prior to her role at ISBA as Head of Performance and Effectiveness (and before that as Head of Performance at the IAB), Clare O’Brien was the co-founder of one of the world’s earliest content strategy consultancies, following a career in publishing industry PR and communication. Her consultancy work was focused around development of content strategy practice for clients as diverse as the BBC, BP, CIPD, Epson, TUI, P&G, Orange, RBS and Barclays.
At ISBA, Clare leads industry initiatives around Media Insight & Effectiveness, Programmatic & Performance and Data & Ethics for the UK’s leading advertisers who make up ISBA’s membership.