IPA Marketing Effectiveness Roadmap Survey

Building on last year’s IPA Effectiveness Culture Monitor highlighting five key questions to ask as you start your marketing effectiveness journey, the Marketing Effectiveness Roadmap survey will benchmark the effectiveness culture across brands and agencies, helping to boost the industry’s commercial effectiveness and the effectiveness of the work it produces.

Please complete this short ten-minute survey about the effectiveness practices and attitudes in place at your organisation. With this, you are contributing to the understanding of industry best practices as well as developing an insight into your own ways of working.

Everyone who completes the survey before Friday 10 June will receive a free top-line summary comparing their organisation to industry benchmarks. A detailed bespoke report with additional analysis and insight on responses from across your company will also be available to purchase from £100.

Download example of the full report Download example of the lite report
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Last updated 05 May 2022