EffWeek 2019 - The Crisis in Creative Effectiveness

When even award-winning work generates fewer business results and adopts short-term goals, you know there is a crisis.

But do marketers realise that bad decisions undermine the power of strong creative and leave their brands lagging the competition?

Using evidence from the IPA Databank, effectiveness expert Peter Field shows the rise of negative trends and the huge performance gap opening up between brands with good and bad creative practices.

Hear Peter’s argument

 

Download and share presentation.

 

Reward strategic ideas that are in market long enough to transform brands.

Peter Field
Last updated 21 September 2020
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