2019 in Focus: A Vision from the IPA and Foresight Factory - London

Join us for this snapshot event of the most pertinent trends to help marketers and agencies prepare for 2019.

2019 in Focus: A Vision for the IPA and Foresight Factory

For details on the Foresight Factory event in Manchester, click here

The IPA have teamed up with the Foresight Factory to bring together a bespoke summary of the Foresight Factory annual global conference, featuring 3 of the most relevant presentations from the day - along with a panel session discussing what the trends mean for the ad industry and agencies.

Key insights will be shared, including:

  • Trends to apply when creating comms and engagement strategies
  • The new trends that will shape the 2019 socio-commercial zeitgeist
  • The consumer needs driving CX, and the needs that must be addressed in the decade ahead

Tickets are £25+VAT for IPA member agencies and £50+VAT for non-members.

All attendees will also receive a complimentary electronic copy of the Foresight Factory Trending 2019 Report after the event. 

 

Agenda

8.30      Breakfast and networking

9.15      Welcome

Paul Bainsfair, Director General, IPA

9.25      Brexit: What Brands Should Know

Meabh Quoirin, CEO and Co-Owner, Foresight Factory

9.45      Staying Ahead in the Attention Economy

Meabh QuoirinCEO and Co-Owner, Foresight Factory

10.05      The Attention Economy: A TouchPoints Perspective

Dan Flynn, Head of Product and Commercial, TouchPoints

10.15      The Big Reveal

Dominic Harrison, Content Director, Foresight Factory

10.35    The Core Consumer Needs Driving Trends in Great CX

Barry Clark, Senior Account Director, Foresight Factory

10.55    Panel discussion chaired by Meabh Quoirin

Sophie Lewis, Chief Strategy Officer, VMLY&R

Helen Rose, Head of Insight, the7stars

Ben Armistead, Chief Strategy Officer, Wieden+Kennedy

Tom Poynter, CEO, Southpaw

11.10    Closing Remarks

11.15    Close

 

Speakers include:

Barry Clark, Senior Account Director, Foresight Factory

Barry has been with the Foresight Factory for 12 years.  Previously he worked for HarperCollins the publisher and before that for the leisure and hospitality group, Whitbread.

He had a variety of job roles including brand management, marketing management and new product development.

Barry helps clients to understand the impact of consumer change on their own business and works with brands such as Allianz, Direct Line Group, HSBC and MBNA.  In addition he has designed and delivered projects for a variety of clients including Hiscox, Nissan, RBS, BNP Paribas and the Co-operative.

 

Dominic Harrison, Content Director, Foresight Factory

Dominic Harrison is Director of Content at Foresight Factory. He leads a team of trend analysts, data scientists and graphic designers who update Foresight Factory online with fresh insight on the global consumer experience daily. Dominic recently celebrated his 10-year anniversary with the company, an event that happily coincided with Forbes Magazine announcing Foresight Factory’s Trending 2018 report as the best report of its kind in 2018.

 

Meabh Quoirin,  CEO and Co-Owner, Foresight Factory

Meabh Quoirin is CEO and Co-Owner of Foresight Factory. A bi-lingual and experienced public speaker, Meabh is a key voice on consumer trends and analytics. Named as a ’top voice’ on the LinkedIn Influencer network in 2016 & 2017, she specialises in helping businesses profit by better understanding consumers.

 

Please note: a photographer may be present at this IPA event. By purchasing a ticket you will be consenting to your photograph being taken and used by the IPA for our promotional purposes in any media. Should you change your mind and not wish to have your photograph taken, please inform an IPA representative on your arrival.