2019 in Focus: A Vision from the IPA and Foresight Factory - Manchester

The IPA have teamed up with the Foresight Factory to bring together a bespoke summary of the Foresight Factory annual global conference, featuring 3 of the most relevant presentations from the day - along with a panel session discussing what the trends mean for the ad industry and agencies.

Key insights will be shared, including:

• Trends to apply when creating comms and engagement strategies
• The new trends that will shape the 2019 socio-commercial zeitgeist
• The consumer needs driving CX, and the needs that must be addressed in the decade ahead

Tickets are £25+VAT for IPA member agencies and £50+VAT for non-members.

This event will also be running in London on the 17th January - click here for further details. 

All attendees will also receive a complimentary electronic copy of the Foresight Factory Trending 2019 Report after the event. 

Agenda

8.30      Breakfast and networking

9.00      Welcome

Simon Jones, Managing Partner, Wavemaker Manchester, IPA Manchester City Head

9.10      Brexit: What Brands Should Know

Meabh Quoirin, CEO and Co-Owner, Foresight Factory

9.25      Staying Ahead in the Attention Economy

Meabh Quoirin,  CEO and Co-Owner, Foresight Factory

9.45      The Attention Economy: A TouchPoints Perspective

Dan Flynn, Head of Product and Commercial, TouchPoints

9.55      The Big Reveal

Marta Vilella-Vila, Account Director, Foresight Factory

10.15    The Core Consumer Needs Driving Trends in Great CX

Clodagh Brennan, Senior Trend Analyst, Foresight Factory

10.35    Panel discussion chaired by Meabh Quoirin

Darren Hawkins, Strategy Director, McCann Manchester

Lorna Hawtin, Disruption Director, TBWA\Manchester

Stephen Brunt, Head of Planning, gyro

10.55    Closing Remarks

11.00    Close

Speakers include: 

Clodagh Brennan, Senior Trend Analyst

Clodagh Brennan is a Senior Trend Analyst with a focus on tracking innovation in the Travel, Leisure and Automotive sectors and quantifying changing consumer behaviour.  Shee also manages the content marketing efforts, sharing Foresight Factory insight beyond clients.

Dominic Harrison, Content Director, Foresight Factory

Dominic Harrison is Director of Content at Foresight Factory. He leads a team of trend analysts, data scientists and graphic designers who update Foresight Factory online with fresh insight on the global consumer experience daily. Dominic recently celebrated his 10-year anniversary with the company, an event that happily coincided with Forbes Magazine announcing Foresight Factory’s Trending 2018 report as the best report of its kind in 2018.

Meabh Quoirin,  CEO and Co-Owner, Foresight Factory

Meabh Quoirin is CEO and Co-Owner of Foresight Factory. A bi-lingual and experienced public speaker, Meabh is a key voice on consumer trends and analytics. Named as a ’top voice’ on the LinkedIn Influencer network in 2016 & 2017, she specialises in helping businesses profit by better understanding consumers.

Please note: a photographer may be present at this IPA event. By purchasing a ticket you will be consenting to your photograph being taken and used by the IPA for our promotional purposes in any media. Should you change your mind and not wish to have your photograph taken, please inform an IPA representative on your arrival.