The session will focus on four key guidelines for B2B marketers to follow:
- Build Customer experience into strategy: With physical touchpoints wiped out, digital increases in its importance to track, measure, engage, acquire new customers and retain existing ones. We’ll demonstrate how CX leaders are placing a strategic focus on CX, and the related benefits of such approaches.
- Develop the connective tissue between insight and action: How can organisations overcome barriers to delivering great digital experiences? We’ll explore how organisation’s approach to tech infrastructure is a key variable.
- Focus your organisation’s customer empathy: Which is the whole point of investing in tech and collecting data, here we’ll demonstrate what advantages CX leadership brings with regards to understanding the mindset of customers throughout the journey.
- Examine your brand’s purpose or explore why it does not have one: We’ll explore the rate by which B2B executives agree their company has a defined brand purpose, and assess the strategic advantages it can bring.
Following a presentation from Jim Clark, Commercial Research Director, Econsultancy, we will be joined by an expert panel for further discussion.
Jim Clark, Commercial Research Director, Econsultancy
Dominic Milan, Lead channel and connections strategist, gyro
Nina Mullen, Senior Strategist, Wunderman Thompson UK
Richard Parsons, Founder, Managing Director, True
This session is free for IPA member agencies, and £25 +vat for non-members.
Your joining link will be sent separately prior to the event.