Budget Britain: brands and the cost of living crunch

How brands keep their proposition and pricing relevant to shoppers in Budget Britain

UK households face the "biggest income squeeze in a generation" (Financial Times) as the combination of rising energy and food prices, general inflation and tax increases hit consumers' finances in 2022 and beyond.

How will shoppers change their habits as a result of their reduced spending power? And what should brands do to engage cash-strapped shoppers and reduce the risk of being cut from budgets?

Chaired by Kate Waters, Director of Client Strategy and Planning, ITV, the event will feature highlights of the latest IPA/Thinkbox brand film on Aldi, one of UK retail's long-term success stories in communicating value for money and product quality through entertaining advertising, along with insights from Pawan-Kumar Marella, Strategy Director, Unilever and Jamie Peate, Head of Effectiveness (UK) and MWG Global Head of Retail Strategy at Aldi's agency, McCann Manchester.

We'll hear the latest evidence on consumer confidence and other measures affected by the cost of living crunch, before our expert panel discuss how brands keep their proposition and pricing relevant to shoppers in Budget Britain.

Agenda

10.00am          Introduction

Kate Waters, Director of Client Strategy and Planning, ITV

10.05am          Budget Britain: Setting the Context

Marta Vilella-Vila, Client Partner, Foresight Factory

10.15am          Brand film

10.25am          Panel discussion

Chaired by Kate Waters, Director of Client Strategy and Planning, ITV

Pawan-Kumar Marella, Strategy Director, Unilever

Jamie Peate, Head of Effectiveness (UK) and MWG Global Head of Retail Strategy, McCann Manchester

10.45am          Audience Q&A

10.55am          Closing remarks

Kate Waters, Director of Client Strategy and Planning, ITV

This agenda is subject to change. Further speakers to be confirmed in due course.

Last updated 11 April 2022