Are you and your agency ready? Because the world is changing and the only way you can remain indispensable is to change too. Which is why this year’s IPA Business Growth conference is about re-thinking every aspect of the way you operate. If you want it to be business as usual, be prepared to do things that aren’t.
The IPA Business Conference is the key event of the year to hear from different perspectives about what is being done to achieve profitable and sustainable growth.
If you are an Agency Leader, Financial Director, COO, Commercial Director, New Business Director, Business Director or Client Services Director – and want to future proof your business, then this is the event for you.
IPA Members: £140 +VAT
Non-Members: £210 +VAT
IPA Members: £175 +VAT
Non-Members: £250 +VAT
“We recognise that advertising, and the advertising industry, has recalibrated greatly, changing shape in recent years with no sign of abating. Which presents us with a clear choice – lament the changes and try to justify our existence, or reinvent ourselves to be as relevant and potent as ever. It’s this latter option, which informs this years conference. If we seek to learn and grow as practitioners we will grow our clients and if we grow our clients we will grow our businesses. That’s the principle.”
Marc Nohr, CEO, Fold7
Please see some of the highlights from past conferences.
8.30 Registration and Refreshments
Marc Nohr, CEO, Fold7 & CLG Chair
9.15 Key Note Presentation
Nigel Vaz, Global CEO, Publicis Sapient & IPA President
Newly appointed IPA president sets out key areas that he believes agencies need to adapt and adopt to achieve business transformation and growth.
9.35 Developing a Growth Mindset – An Outside Perspective
Brian Bacon, Chairman & Founder Oxford Leadership
Brian’s experience at Oxford Leadership is to help companies accelerate sustainable business performance. Today he shares his perspective on developing a growth mind set, in particular the relationship between personal and corporate growth.
10.05 Driving Growth from a Client Perspective
10.30 Driving Value for the Advertising Industry
Janet Markwick, IPA Commercial Leadership Group & Nick Smith, Partner, Manifesto Growth Architects
How can agencies deliver value to their clients and what are commercial options available to them? How have other industries transitioned from selling ‘time’ to selling ‘products and services’. New learning gives agencies tangible tools and techniques to succeed in this space.
10.55 Coffee Break
11.25 Closing the Gap: Becoming Your Clients’ Business Partner
Brent Hodgins, MD, Mirren Business Development
Brent Hodgins will reveal the three most significant trends defining agency selection. This will include a look at the new competitive set and the strategic advantages they're leveraging to over-take agencies – including management consulting firms, in-house agencies, and marketing technology.
12.05 Next Generation of Business Growth
Panel session hosted by the IPA Commercial Leadership Group
How is our industry evolving? What new business models are the new communication companies adopting and how do they see the future of the industry?
12.45 Closing Remarks
Marc Nohr, CEO Fold7 & CLG Chair
13.00 Lunch and Networking
This agenda is subject to change.
Please note: a photographer and film crew may be present at this IPA event. By purchasing a ticket you will be consenting to your photograph being taken and used by the IPA for our promotional purposes in any media. Should you change your mind and not wish to have your photograph taken, please inform an IPA representative on your arrival.
Your name and company will be entered into the event app for the day, but you have the option to privatise this information.