IPA Business Growth Conference 2020

Your future depends on it.

How do you respond to the biggest challenge your agency and your clients have ever faced? By making sure you’re equipped with the knowledge and the insight that can transform your business.

The IPA Business Growth Conference is the industry flagship event that solely focuses on growth. We hear different perspectives on what the industry can do to ensure we have the right conversations with our clients to create the most powerful impact.


Join us for our virtual conference where we will explore how to:

  • Transform for Growth
  • Partner for Growth and
  • Become Future Fit for Growth

The event is open to all within the industry interested in agency growth and of particular interest to those at Director level in Finance, Commercial, New Business and Client services.


We have a stellar line-up of speakers at this year's conference. Find out more about them


9.00 Welcome

  • Marc Nohr, Chairman Fold7 & IPA Commercial Leadership Chair

9.15-9.35 Setting the Context

Where are the opportunities?  Where do we believe the green shoots of change might be? What is the global economic forecast and how can we prosper?

  • Stephanie Flanders, Head of Bloomberg Economics

9.35 – 9.50 Business Transformation

How can we reimagine our businesses? What have we learnt in the past nine months and what can we take forward to achieve growth?

  • Nigel Vaz, Global CEO, Publicis Sapient and IPA President

9.50 - 10.10 When things are tough what do we do next to achieve our next period of growth in a market that has dramatically changed?      

  • Nina Bhatia, Executive Director, Strategy & Commercial Development, John Lewis Partnership

10.10 – 10.40 Personal Growth. Continuing to grow as an individual by making the strongest impact - including live audience Q&A  

What does it take to succeed when things are really challenging? Where do we need to gain our motivation individually and collectively? What can we learn from top performing athletes with the odds stacked against them? How can we apply this to our world?

  • Vicky Gosling OBE, CEO, GB Snowsport and CEO, Invictus Games 2016  

10.40 – 10.50  Coffee break

10.50 - 11.20 How to Price for Success

Following the successful IPA white paper Pricing for Success launched in 2019, Vlad Komanicky will demonstrate how the learning has been developed into a practical tool-kit that agencies can use in their day-to-day pricing strategies.

  • Vlad Komanicky, Founding Partner, Commercial and Strategy Lead, Alchemists
  • Henry Wisdom, Head of Commercial Consultancy, Alchemists
  • Dan Forman, Global Commercial Lead, WPP

11.20– 11.45 The Importance of Growth with Purpose

Futurist and best-selling author of Exponential Organizations, Salim Ismail has been building disruptive digital companies as a serial entrepreneur since the early 2000s. In this session he shares his thoughts on how we can achieve growth with purpose, the role of a MTP (Massive Transformative Purpose) and what it means for brands as well as for service businesses.

  • Salim Ismail, Entrepreneur, Author, Technical Strategist
  • Brian Bacon, Chairman and Founder, Oxford Leadership

11.45 - 12.15 The Future of Marketing & Brand-Agency Relationships

The Foresight Factory present their findings from an IPA commissioned report on how advertising/marketing will evolve during the 2020s and what models of brand-agency relationships will arise during the next decade.

  • Meabh Quoirin, CEO, Foresight Factory
  • Joshua McBain, Consultancy Director, Foresight Factory

12.15 – 12.40 The Future of Marketing & Brand-Agency Relationships: Live Panel

Panel Discussion chaired by Meabh Quoirin on the future of the industry and what the implications are for agencies and their clients moving into the next decade, including live audience Q&A.


  • Rob Bullough, Director of Global Brand Marketing, Electronic Arts
  • Cheryl Calverley, CEO, Eve Sleep
  • Mat Goff, Joint CEO, adam&eveDDB
  • Louise Twycross-Lewis, Head of Insight, PHD UK

12.40 – 12.50 Closing Remarks

  • Marc Nohr, Chairman Fold7 & IPA Commercial Leadership Chair                    

12.50 Close


This virtual event is free for IPA member agencies, and £50 +vat for non-members. Tickets are non-refundable, but name changes may be permitted. 

Instructions to join the webinar will be sent closer to the date. 

Last updated 21 January 2022