How do you respond to the biggest challenge your agency and your clients have ever faced? By making sure you’re equipped with the knowledge and the insight that can transform your business.
The IPA Business Growth Conference is the industry flagship event that solely focuses on growth. We hear different perspectives on what the industry can do to ensure we have the right conversations with our clients to create the most powerful impact.
The event is open to all within the industry interested in agency growth and of particular interest to those at Director level in Finance, Commercial, New Business and Client services.
We have a stellar line-up of speakers at this year's conference. Find out more about them.
Where are the opportunities? Where do we believe the green shoots of change might be? What is the global economic forecast and how can we prosper?
How can we reimagine our businesses? What have we learnt in the past nine months and what can we take forward to achieve growth?
What does it take to succeed when things are really challenging? Where do we need to gain our motivation individually and collectively? What can we learn from top performing athletes with the odds stacked against them? How can we apply this to our world?
10.40 – 10.50 Coffee break
Following the successful IPA white paper Pricing for Success launched in 2019, Vlad Komanicky will demonstrate how the learning has been developed into a practical tool-kit that agencies can use in their day-to-day pricing strategies.
Futurist and best-selling author of Exponential Organizations, Salim Ismail has been building disruptive digital companies as a serial entrepreneur since the early 2000s. In this session he shares his thoughts on how we can achieve growth with purpose, the role of a MTP (Massive Transformative Purpose) and what it means for brands as well as for service businesses.
The Foresight Factory present their findings from an IPA commissioned report on how advertising/marketing will evolve during the 2020s and what models of brand-agency relationships will arise during the next decade.
Panel Discussion chaired by Meabh Quoirin on the future of the industry and what the implications are for agencies and their clients moving into the next decade, including live audience Q&A.
This virtual event is free for IPA member agencies, and £50 +vat for non-members. Tickets are non-refundable, but name changes may be permitted.
Instructions to join the webinar will be sent closer to the date.