Business Growth Conference 2022 (Virtual)

Let’s talk about a long-term industry

Join the Business Growth Conference 2022 to explore how you can grow as a practitioner, grow your client base and ultimately grow your business.

If the virtual event is not for you, feel free to book tickets to the in-person event.

How do we achieve growth that is sustainable and not delivered at any cost? How can we achieve commercial success through improved purpose and business rigour leading to talent retention, business efficiency plus client retentions and wins?

Led by the IPA Commercial Leadership Group, at this year's Business Growth Conference we will be hearing from different perspectives on what the industry can do to ensure we have the right conversations with our clients to create the most powerful impact. This year - more than ever - we recognise the need for sustainable growth that will enable our industry to thrive and prosper for the long-term.

The event is relevant to anyone responsible for the commercial health and growth of their agency. CEOs, COOs, FDs, Chief Growth Officers, MDs, plus New Business and Client Service professionals.


Download the latest agenda

8.30                      Breakfast and networking

9.00                      Welcome

Chris Byron, COO, OMD UK and IPA Commercial Leadership Group Chair

9.10                      Setting the context

What is the global economic forecast? What might our future landscape look like in the aftermath of a pandemic, ‘the great resignation’, pressure on consumer spending and a war in Europe?

9.35                      How well equipped are agencies to meet a more environmentally sustainable agenda?

How do we thrive and prosper for the long-term? Whilst it is a commercial imperative for our agencies to grow, the question is how to do this sustainably and where are our agencies on this journey? This session includes results from the new IPA environmental sustainability benchmark survey.

Julian Douglas, International CEO and Vice Chairman VCCP and IPA President

10.00                    Creating mutually sustainable commercial relationships for client and agencies

Neil Perkin author and writer presents the results from a newly commissioned IPA white paper, looking at the key drivers of mutually benefi cial commercial relationships. Followed by a panel discussion on the results and the key ingredients of successful long-term, sustainable partnerships.

10.50                    Coffee Break

11.20                    How do we retain a motivated and engaged workforce now and in the future?

Launched at the Business Growth conference, Marc and Steven discuss the value of being mentored, what they have learnt from both sides and how it can help propel a career.

Steven Bartlett, Entrepreneur and Investor on BBC’s Dragons Den in conversation with Marc Nohr, Group Chief Executive Officer, Miroma and Chairman, Fold7

11.45                    Why poor briefi ng is a waste of time, energy and resource

With one third of marketing budgets wasted due to poor briefi ng, a recent survey reveals new insight on how the UK performs against our global contemporaries.

What we can do ensure better business effi ciencies? Better Briefs, together with Mark Ritson, brand consultant and columnist, have crafted a new best practice guide to help us stem this decline in wasted hours and resource.

Pieter-Paul von Weiler, Co-Founder, Better Briefs

12.05                    How to implement better briefing

A panel discussion on how to put theory into action.

12.35                    The Great Demographic Disruption

Our industry is obsessed with recommending faddish tech trends to our clients. If we are to sustain the advertising industry, we need to be less interested in The Metaverse or Web 3.0 and concentrating on an epoch-making change on the way: The Great Demographic Disruption. It will upend our assumptions on the nature of audiences and their behaviours, and threaten the tired advertising clichés.

Planning long-term for a different future has never been more important.

Phil Rowley, Head of Futures, OMG UK

12.55                    Closing Remarks

Chris Byron, COO, OMD UK and IPA Commercial Leadership Group Chair

13.00                    Lunch and Networking

14.30                    Close


  • Member rate for in-person: £65 + VAT
  • Non-member rate for in-person: £130 + VAT

Contact us

If you have any questions relating to this event please email us at

IPA 2022 Business Growth Conference Sponsors

IPA 2022 Business Growth Conference Sponsors
Last updated 18 May 2022